When you are running your own business, you must consistently have a product that is good, a price that is very competitive, and the right customers to sell it to. Occasionally you might also need to deliver and service it. In order to accomplish these set steps, everyone has to know their job, perform it to certain standards that have been set by management, and all have the same goals. This can’t be done, unless they have all read the same set of standards, and know to follow a specific, consistent process, especially when they deal with customers.

So you’ve got the product, you’ve hired the people to sell it, and they have the knowledge to understand it and explain to prospective buyers. There is still a set process that must be followed to succeed in the sale and customer service that ensures a repeating customer.

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