One essential tool for generating repeat customers is following up. Effective follow-up begins straight away after the sale when you call the customer to say “thank you” and find out if he or she is pleased with your product or service. Beyond this, there are several efficient ways to follow up that ensure [...]

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Corporate Social Responsibility (CSR) is a top priority for many companies, but it is still unclear what it does for brands and how they should approach the issue. InSites Consulting performed a worldwide survey and is now sharing the results. When it comes to CSR, consumers put themselves in first place. They look for their [...]

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Operator Wins More Awards Than Any Other Company at Marriott Annual Conference, Wins ‘Partnership Circle’ Award for Sixth Time
RALEIGH-DURHAM, N.C., Concord Hospitality Enterprises, one of the nation’s top-ranked hotel developer/owner/operators, today announced that it has received for the sixth time Marriott’s prestigious “Partnership Circle” award, the brand’s top honor given to a franchisee partner. The [...]

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ESOMAR conference deciphers how Market Research can help Corporates address Economic Downturn
ESOMAR is the world organization for enabling better research into markets, consumers and societies. With 5,000 members in 100 countries, ESOMAR’s aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision making.

ESOMAR, the world [...]

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ESOMAR, the global organization for market research professionals, has introduced the ‘Young Researcher of the Year’ award, as part of its Developing Talent initiative designed to enhance skills and expertise in future market research professionals.
Entrants must be under the age of 30, and skilled in producing research with a commitment to human development, ethics and [...]

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