When you have a business with only few employees and few customers, it’s easy to stay on top of what customers want and what they’re getting. But as you get more customers and employees, you add many intermediaries to your customer service chain. That creates the potential for your future growth of business and also the potential for poor service along the way. That’s why creating a customer service policy and adhering to it is so important. Here are some simple steps you can take to ensure that your clients receive excellent service every step of the way.

1. Put your customer service policy in writing and make everyone practice it whole heartedly. These principles should come directly from you, but every employee should know what the rules are and be ready to live up to them. These so called policy/rules don’t have to be very elaborate. Something as simple as “our customer is always right” can lay the necessary groundwork, although you may want to specify some of the policy in more detail by saying, for instance, “all employees are permitted to grant up to 10 percent discount to any dissatisfied customer at any time.”

2. Develop a metric for determining superb customer service. Reward your exceptional employees when they deserve it!

3. Make sure that your passion for customer service runs through your corporate culture. Employees need to clearly see how good service can directly relate to your profits and goodwill of the company.

4. Try Building a support system that give employees clear indication for gaining and maintaining service quality. These systems will help your business out serve any competitor by giving more to customers and anticipating problems before they even arise.

5. Be genuinely committed to provide better service than anyone else in your industry. This commitment must be so powerful that every one of your customers can sense it.

6. Share information with your staffs on the front lines. Meet with your front line employees and try to talk about improving your service. Capture ideas from employees-they are the ones who are dealing with customers most often.

7. Act on the knowledge that your customers value most. Customers usually prefer attention, dependability, promptness and competence. They love being treated as individuals and being referred to by name.