ESOMAR conference deciphers how Market Research can help Corporates address Economic Downturn
ESOMAR is the world organization for enabling better research into markets, consumers and societies. With 5,000 members in 100 countries, ESOMAR’s aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision making.
ESOMAR, the world organisation for enabling better research into markets, consumers and societies, hosted a seminar at Mumbai. The event was attended by senior level representatives from the research industry, industry client companies, academics, and media.
Through this event ESOMAR has endeavored to throw light on how the market research industry is helping businesses address the economic downturn in India.
ESOMAR Council Member for India, Mr. Jasal Shah, Managing Director and CEO of Markelytics International, opened the international seminar, while ESOMAR Representatives in India, Mr. Partha Rakshit, Managing Director of The Nielsen Company, South Asia, and Mr. Pravin Shekar, Co-founder of Dexterity Business Analysts, presided over the event.
Dr. David Smith, Director of DVL Smith Group, presented the keynote address. He is an award winning market research expert from UK, a Professor at the University of Hertfordshire Business School and ESOMAR Representative in the UK.
The keynote address explored how evidence-based business cases on the value of market research can be constructed and presented to senior decision-makers in all types of business environments.
A distinguished figure in the Market Research industry, Dr. Smith has won several industry awards including the Silver Medal of the Market Research Society (UK) and the John Downham Award Excellence for Standards of Performance in Market Research.
“David’s work has created a significant new category for market researchers. He has defined the area of market intelligence and almost single-handedly moved the whole industry forward. His book ‘The Art & Science of Interpreting Market Research Evidence’ has impacted on many researchers all around the globe”, says Gunilla Broadbent, ESOMAR President.
Other activities and initiatives of ESOMAR that were presented at the conference include Developing Talent initiatives created to enhance the skills, know-how and expertise of future market research professionals and advice on how businesses can achieve growth through the adoption and application of professional standards for the industry.