ESOMAR is the world organisation for enabling better research into markets, consumers and societies.

With 5,000 members in 100 countries, ESOMAR’s aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making. Esomar is the first point of contact for everyone in the market research industry. Esomar seeks to constantly improve quality and to stimulate and develop market research, both in Europe and internationally. In addition, Esomar acts to protect the interest of all stakeholders in the industry including the respondents, users of market research services and providers of market research services. Esomar represents all parts of the market research industry including qualified market researchers in the private sector, government and individual research companies.

For more information: www.esomar.org