At last…. A specialist mystery shopping knowledge platform for professionals by professionals.

• Need information on Mystery Shopping? Search the article database or read the new to mystery shopping for companies considering mystery shopping.

• Need feedback or advice on your specific Mystery Shopping issues? Contact our experts and get independent free advice.

• Need a Mystery Shopping supplier? Then use our company database and immediately see what qualifications and experience they have.

• Need to stay up to date? Then sign up and receive our weekly newsletter with articles and useful information written by service leaders from around the world.

Mystery shopping is not market research. They are two sides of the same coin, linked intimately; but different. It is both a strategic and a tactical tool.
“It’s a remote control for front-line performances”, as Mark Michelson put it at the Beijing MPSA conference; he was a founder of the MSPA and is a key expert on our panel. When used properly, mystery shopping will move your whole organization positively in the right direction, starting at the point where you actually sell and service your customers. That’s where we -together- can create loyal ambassadors of your brand, and even convert angry or disappointed customers.

Mystery shopping is a growing market. In 2006 the MSPA`s own survey, conducted by Harvey Gilbert, VP of AQ Services and ex-president of MSPA Europe, concluded that the market was worth over 1 billion dollars world wide, and was growing at around 11% annually, almost three times the rate of market research. But does this sizeable growing market justify a dedicated knowledge platform on Mystery shopping?

Well yes. Companies are becoming more and more serious about the absolute necessity of protecting and developing their brand equity and therefore the need for effective tools to do so. Mystery shopping makes many of the apparently uncontrollable front line variables both measurable and actionable. And with new mystery shopping agencies and new clients starting mystery shopping every day, we want to make sure that everyone can reach the right information to help them make to make the right initial and ongoing decisions for their mystery shopping programs.

We can also help you to overcome any bad experience you may have had in dealing with unprofessional agencies by making sure that you have the knowledge to make the correct decisions for your company; so that your Mystery Shopping program is implemented correctly using an agency with the appropriate skills, knowledge, capacity and geographical coverage.
I hope that you will enjoy the simplicity of this platform and will easily find the information that you seek from the many invited contributing leaders and clients from around the world.

Enjoy! Thanks.

Kind regards,

Jan Smulders