Mike Jennings is Director of Analytics & Insights at BestMark, an international customer experience measurement and mystery shopping company headquartered in Minnetonka, Minnesota (USA).

Jennings is responsible for working with field and corporate leaders to continuously innovate BestMark’s business intelligence and analytics systems to deliver actionable insight and enable data-driven strategic and tactical decision-making.

Before joining BestMark, Jennings worked for Fortune 500 financial services company Thrivent Financial. During his time at Thrivent, Jennings helped launch the company’s first national customer relationship management (CRM) strategy before moving into the Strategic Analytics & Solutions area where he was charged with developing data-driven decision-making tools to support corporate leaders and a field force of over 3,000 financial advisors. His solutions, which introduced cutting edge technologies in interactive performance dashboards, predictive analytics, micro-market opportunity mapping, and practice management, have become some of the organization's most valued tools.

Jennings graduated Summa Cum Laude with concurrent degrees in Business Marketing and Business Strategy Management from the W.P. Carey School of Business.