David Rich is President and Chief Executive Officer of ICC/Decision Services. David has grown ICC into a leader in the industry with a client roster featuring some of the globe’s largest retailers and consumer packaged goods companies. He has contributed articles to or been cited professionally in Smart Money, Progressive Grocer, Fortune, Food Trade News, Quirk’s, Stores, Inc. and QSR Magazine.

David is a past president of the Mystery Shopping Providers Association (MSPA) and an active member in National Association of Retail Marketing Services.